Damascena

Crafted with soul. Rooted in story. Made for wonder.

Welcome to Damascena

Telling old stories in new light.

A love letter to what lasts.

I believe in the quiet power of tradition, and the richness of stories that carry meaning across generations.

Through language, legacy, and careful craft, I help people shape narratives that feel like home — and endure beyond the moment.

Enter the story

Offerings

Story-Led Consulting

For founders, creatives, and curators. Together, we draw out your deeper narrative — not just what you do, but why it matters.

Start the story

Branding and Voice

Brand identities shaped by symbolism, tradition, and story. Design and words rooted in truth. A voice that feels unmistakably yours.

work with me

Seasonal Projects

From zines to visual campaigns, we offer seasonal expressions of your brand’s deeper values — slow, soulful, and striking.

lets begin together

A little bit about

Jessica Joanne

Hello, I’m Jess — a history lover, book collector, and strategist with a deep reverence for meaning.

Damascena wasn’t something I inherited. It’s a name I chose — an identity I uncovered, thread by thread, across years of listening to what truly lasts. It’s built on old stories, quiet conviction, and the belief that beauty and purpose are not separate things.

With a background in history, communications, and strategic engagement — and a lifelong fascination with the symbols and stories that shape us — I bring clarity to complexity, and identity to instinct.

Whether you're reviving something sacred or creating something new, Damascena exists to help you build with depth, language, and legacy. This is intentional work — for those who want to create something that endures.

Learn More

The Last Battle

“All their life in this world and all their adventures had only been the cover and the title page: now at last they were beginning Chapter One of the Great Story which no one on earth has read: which goes on forever: in which every chapter is better than the one before.”

C.S. Lewis – The Last Battle

Damascena
2025-04-24T09:48:22+00:00

C.S. Lewis – The Last Battle

“All their life in this world and all their adventures had only been the cover and the title page: now at last they were beginning Chapter One of the Great Story which no one on earth has read: which goes on forever: in which every chapter is better than the one before.”

J.R.R. Tolkien – The Hobbit

“There is more in you of good than you know, child of the kindly West. Some courage and some wisdom, blended in measure. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”

J.R.R. Tolkien – The Hobbit

Damascena
2025-04-24T09:49:06+00:00

J.R.R. Tolkien – The Hobbit

“There is more in you of good than you know, child of the kindly West. Some courage and some wisdom, blended in measure. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”

Robert Burns

“To make a happy fireside clime
For weans and wife,
That’s the true pathos and sublime
Of human life.”

Robert Burns

Damascena
2025-04-24T09:49:26+00:00

Robert Burns

“To make a happy fireside climeFor weans and wife,That’s the true pathos and sublimeOf human life.”

Hans Christian Andersen

“Every man's life is a fairytale written by God’s fingers. The whole world is a series of miracles, but we’re so used to them we call them ordinary things.”

Hans Christian Andersen

Damascena
2025-04-24T09:49:47+00:00

Hans Christian Andersen

“Every man's life is a fairytale written by God’s fingers. The whole world is a series of miracles, but we’re so used to them we call them ordinary things.”

A.A. Milne – Winnie-the-Pooh

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen. Sometimes the smallest things take up the most room in your heart.

A.A. Milne – Winnie-the-Pooh

Damascena
2025-04-24T09:50:08+00:00

A.A. Milne – Winnie-the-Pooh

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen. Sometimes the smallest things take up the most room in your heart.
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