Designing a consistent brand is the key to success
I’ll let you in on a secret; one of the biggest mistakes that businesses make is not recognising the importance of well designed and consistent branding.
There are businesses, and then there are brands. Businesses fade into history; a “permanently closed” in search results or a Facebook page that hasn’t been updated in a decade. A well designed, memorable brand will remain forever.
Branding, in short, is a form of storytelling. It is a visual representation of a business’s identity that connects clients on an emotional level. A consistent brand has unity between all visual elements across all mediums such as typography, colours, logos, layout and language.
Having consistent branding which represents your business will not only create professionalism, but it will also help consumers remember you. By telling your unique story, you creat authenticity and build trust.
My services include custom digital and print design such as corporate brochures, email newsletters, and magazines. I can redevelop and refresh the materials you already have, or I can create an entirely new visual identity, unique to you and your purpose.
Don’t know where to start, or on a limited budget? I also provide consultations to help you get the most out of what you already have in place. After extensively researching your industry and competitors, I will evaluate your existing brand, website and materials. We will work together to create an action plan which focuses on your businesses specific priorities.
Follow along on Instagram and my Journal where I’ll share tips on how to improve your brand and use it tell the story of your business.
